Rick Valicenti Executive Director

Rick Valicenti is the founder and executive director of Moving Design, a coalition of designers and creative thinkers, working with community partners, leading initiatives that inspire change through the power of design. Valicenti is also the founder and design director of Thirst/3st, a communication design firm devoted to art, function, and real human presence. He has been influencing the design discourse internationally since 1988 and is a leading presence in design as a practitioner, educator, and mentor.

Since being established in 2009, Moving Design has completed 3 call-to-action initiatives in the City of Chicago. Hundreds of Moving Design participants have inspired and elevated the culture of communication around our most pressing social and environmental issues. Our most recent intervention — focused on sustainable living in the West Loop — encouraged residents to use less, do more. This fall, Valicenti will lead Moving Design’s first international initiative in Beijing.

The White House honored Valicenti in 2011 with the Smithsonian Cooper-­Hewitt National Design Award for Communication Design.
In 2006, he received the AIGA Medal, the highest honor of the graphic design profession, for his sustained contribution to design excellence and the development of the profession. Valicenti is a former president of the Society of Typographic Arts (STA) and is a member of the AGI (Alliance Graphique Internationale) since being invited in 1998. In 2004, he was recognized as a Fellow of the AIGA Chicago.

Over the past 30 years, Valicenti has publicly presented his work through lectures, workshops, and critiques on the design industry to more than 100 professional and college audiences on five continents. He has edited a 356-­page monograph on the Thirst work titled, Emotion as Promotion, published in 2005 by the Monacelli Press.

Valicenti and Thirst’s work is included in the permanent collection of the Cooper-Hewitt National Design Museum and the 2006 Triennial, Design Life Now; the Art Institute of Chicago; and the Library of the Museum of Modern Art. The work continues to advance the public design discourse while pushing the boundaries of graphic and intermedia design.

Robyn Paprocki Program Director

Robyn Paprocki is a collaborator at Thirst. She has been actively engaged in the design community for almost 10 years, with experience coordinating initiatives that include print, web, environment, multimedia and interaction design.

Currently, Robyn teaches Typography at the Chicago Portfolio school, and serves as a curator of the Comfort Station in Logan Square. She has also participated in many Chicago-based art exhibitions including Typeforce 2012 at the Co-Prosperity sphere and As You Are: A Decade of You Are Beautiful at the Green Exchange. She was a participant in the Winter Bike Arts Show for her work with Moving Design.

Over the course of her career, she has worked with IBM, Micheal Jordan Enterprises, Nike, and Kraft Foods. Since joining Thirst in November of 2011, her client list has expanded to include the Lyric Opera of Chicago, Black Ensemble Theater, SOM, TetraPak, and Contract Magazine. She has also served on the Board of the Chicago Design Museum both as Events Advisor and Archivist. In 2013, she collaborated with Rick Valicenti on a project honored with inclusion into the permanent collection of the Art Institute of Chicago.